Some Deeper Thoughts

I usually start my deeper blogs with a song and this is no different:

How to Save a Life

Step one you say we need to talk
He walks you say sit down it's just a talk
He smiles politely back at you
You stare politely right on through
Some sort of window to your right
As he goes left and you stay right
Between the lines of fear and blame
And you begin to wonder why you came
Where did I go wrong, I lost a friend
Somewhere along in the bitterness
And I would have stayed up with you all night
Had I known how to save a life
Let him know that you know best
Cause after all you do know best
Try to slip past his defense
Without granting innocence
Lay down a list of what is wrong
The things you've told him all along
And pray to God he hears you
And pray to God he hears you

Where did I go wrong, I lost a friend
Somewhere along in the bitterness
And I would have stayed up with you all night
Had I known how to save a life
As he begins to raise his voice
You lower yours and grant him one last choice
Drive until you lose the road
Or break with the ones you've followed
He will do one of two thingsHe will admit to everything
Or he'll say he's just not the same

And you'll begin to wonder why you came
Where did I go wrong, I lost a friend
Somewhere along in the bitterness
And I would have stayed up with you all night
Had I known how to save a life

I've been doing a lot of thinking over the past few months about things that are important to me.

As I've been nearing the end of my term in PRSSA and really a close to college finally (because of my ties to PRSSA I've always felt like in some way connected to being a student), that I've been pondering what can we do as now professionals. The one thing that keeps drilling into my head is the thought that you leave a place, better than when you found it. From CWU to PRSSA what can I do. I was vastly ashamed of the Northwest today when I discovered no one, not one member of the Puget Sound PRSA Chapter is a Champion for PRSSA. I've found a Champion for almost every other region for New York PRSA, Ohio, California but none count 'em ZERO from Oregon and Washington. It dismays me because it send a signal of how the professionals here view furthering education in students. So what does it take to be a Champion for PRSSA? Annual due: $50.00. Yup one check $50 bucks. You know what I'm doing with my next check? Yup writing $50 to the Champions cause. These people are instrumental in helping develop scholarships and the giving that goes to PRSSA. If you are reading this and are in a position to mentor or help the youth of tomorrow. Do so. This is my challenege to all the professionals out there who talk a good talk about students and future education.

A year and a half ago I was offered a set on the Alumni Board by the late Dan Jack, at the time President of the Alumni Association before he passed late last year. I've started to investigate ways I can be active and helpful to the alumni association because again, giving to students who will come after me is paramount to me.

Another thing that I've been pondering, and this goes to all communication graduates who were leaders. I'm contemplating writing another scholarship for the PR department. This would entail giving a student x dollars for being a leader on campus that includes active in clubs and organizations, contributions beyond grade point, so community service, etc, and a essay as to a leader who was inspirational to them and why. I feel that too often great leaders go unrecognized because they are so involved that their grade point may not be the highest, but have contributed to what I call "enhancing the world around them". A letter from someone they've touched or a peer would serve as the letter of recomendation.
How do we save a life? I'm not sure, I'm working on ways to make it better while we can.

An Average Day for An Average Guy

So I'm actually in Bellevue/Seattle this week while still keeping (well trying) to keep East Coast work hours. Also this does vary with advertiser e-mails or requests that come in...So here's my usual day and the times...left hour is PDT and the hour after the / is EST. 5:00/8:00 Wake Up 5:30/8:30 Shower 6:00/9:00 Drive to work 6:10/9:10 At work 6:20/9:20 Check e-mail 6:40/9:40 Enter Rev Numbers 7:00/10:00 Approve Keywords for NY Team 7:15/10:15 Begin/Finish any tasks for clients that have not yet been done. 8:00/11:00 Optimize accounts, review mtd revenue stats 9:00/12:00 Check hourly rev stats for the day 9:15/12:15 Optimize based off of the rev stats for the day 10:15/1:15 Scan ad/age, Google alerts and Online Media Daily for any good stories to pass along to the NY team. 10:30/1:30 Call advertisers to give them ideas and ways to increase ROI 11:00/2:00 Send weekly reports to advertisers 12:00/3:00 Lunch 1:00/4:00 Check e-mail/hourly stats 1:15/4:15 Begin to optimize based on stats and return any e-mails recieved 2:00/5:00 Run ROI reports to ensure the day so far has gone well 2:15/5:15 Using above report optimize to help reach goals 3:00/6:00 Depart for home 3:10/6:10 Arrive at home 3:30/6:30 nap 5:30/8:30 wake up greet parents 6:00/9:00 dinner 7:00/10:00 go out/watch TV 11:00/1:00 go to bed Then repeat! I have some stories I will repost on here soon, probably next week when I'm back in the big apple!